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Case Study

How We Increased Tour Enquiries with a High-Trust Package Page

A complete redesign of package listings + content structure that improved user trust, reduced drop-offs, and increased qualified leads for a travel brand.

+68% Leads -31% Bounce Rate 2.1× Time on Page

Overview

What we did & why it worked

The Problem

The client had good tour packages, but enquiries were low. Users were landing on package pages, scrolling a bit, and leaving without action. The experience felt “generic” and lacked strong trust signals like clear inclusions, structured itinerary, reviews, and a simple enquiry flow.

Low Trust

No clear structure for itinerary, inclusions, or proof.

Weak CTA

Enquiry form was hidden and not frictionless.

Goals

Build a premium-looking package experience that feels trustworthy, improves clarity, and increases enquiries from serious travellers.

Add Trust Signals

Reviews, inclusions/exclusions, FAQs, and clean layout.

Speed Up Enquiry

Always-visible form on desktop + clear CTA placement.

Our Approach

We rebuilt the package page into a conversion-first layout: a premium hero header with pricing + rating, an easy-to-scan itinerary, clearly separated inclusions/exclusions, and a sticky enquiry form for quick action.

01
Restructure content

Hero + highlights + itinerary + inclusions + FAQ + reviews.

02
Upgrade visual trust

Better spacing, badges, clean cards, and consistent CTA style.

03
Remove friction

Enquiry form visible and short; clear next steps for users.

Results

After implementation

+68%

Qualified enquiries from package pages

-31%

Bounce rate on high-intent landing pages

2.1×

Average time spent reading itinerary & inclusions

“The page instantly feels more premium. People now ask the right questions and convert faster. The enquiry quality improved a lot.”

— Client Feedback